Study finds Google’s AI Mode draws from entire pages, challenging ‘above-the-fold’ assumptions
Google’s AI Mode does not favour content placed at the top of a webpage, a new analysis of more than 2,300 AI citations has found, indicating the system can pull... Read more.
Drake-backed hot chicken brand accelerates UK rollout with 10 confirmed sites
A Drake-backed Nashville-style fried chicken brand has confirmed ten UK restaurant openings, stepping up a rollout driven by social media buzz and high street demand... Read more.
Microsoft opens AI licensing channel with Publisher Content Marketplace
Microsoft has launched a new system designed to formalise how publishers are paid when their content is used by artificial intelligence tools. The Publisher Content... Read more.
Bristol care providers weigh exit from council contracts as costs outpace fees
Care companies in Bristol say rising costs now exceed the fees they receive for council-funded care, prompting warnings that some providers may stop taking new local... Read more.
Agencies reassess AI workflows as tools shift toward client-owned data
Marketing and communications agencies are re-evaluating how artificial intelligence fits into client work, as newer tools place greater emphasis on accuracy, context,... Read more.
Organic search slips 2.5% year on year as web’s biggest sites gain ground
A new set of industry figures shows organic search traffic fell 2.5% year on year, with the decline hitting mid?sized and upper?mid?tier websites hardest while the... Read more.
AI essay-writing apps put search, advertising and education policies under sharper scrutiny
Students and content creators now have easy access to apps that can draft essays in minutes, sharpening the focus on how businesses market generative AI and how... Read more.
Marketers Pivot to Generative Engine Optimisation as AI Answers Reshape Brand Visibility
Marketing teams reported fewer brand mentions in AI generated answers and began adopting tools designed to improve visibility within those responses. The shift reflected... Read more.
Monmouthshire Building Society launches flood grants to speed Monmouth’s recovery after Storm Claudia
Monmouthshire Building Society has launched emergency flood relief grants to help businesses and community groups in Monmouth recover after Storm Claudia brought... Read more.
Banners: A Simple Way for Local Businesses to Stand Out
In today’s busy world, local businesses often struggle to get noticed. While big companies use flashy ads, smaller shops need simpler, cheaper ways to attract... Read more.